How to Manipulate anyone

Due to this more information today we take most of the decision based on triggers this all happens in our subconscious mind:

 1) SCARCITY: Things difficult to get. Less Availability

                     Eg: i) Most of the time we have seen that when any book gets banned then the quantity of reader for that book increases instead of  getting low means banned word attract people even more to read that book

                           ii)  You must have seen, that when you stop a child to eat something or when you shout at him for something then instead of not doing it again, that child do it even more, they start doing it more than usual why they behave like this? similarly parents who give less or no freedom to their children for doing anything if you notice then you'll see that such kids become more rebellious, they start lying and eventually.

2) LIKING: Reality is we are ready to do anything for someone whom we like or love a lot we are ready to do anything for them without thinking logically.

                  Eg:  i) most of the people find difficult to say no to their beautiful and handsome crush if they request to something , we people easily get influence by people whom we like or love a lot.

Hence this principle is used very carefully and properly for PERSUASION chances of making someone say yes to you for any request becomes high when the opposite person already likes you.

              How to make people like you?

                         i) Work on physical attractiveness: Honesty, humor, trust.

                         ii) Similarity : Interest, Hobbies, Opinion, Personality.

                        iii) Compliment:

                        iv) Contact and Co-Operation

                        v) Conditioning and Association.

3) COMMITMENT AND CONSISTENCY :

At Time of Korean war, Chinese soldiers kept American soldiers as their prisoners Chinese soldiers tried hard to get some insight valuable information from American soldiers but even after torturing American soldiers they were just not giving any information then finally chinese soldiers asked those american soldiers to write something bad about america daily one line, like america is not a perfect country, or communism is good or america has less job etc daily writing bad and negative things against america finally commitment and consistency worked slowly gradually a time came where many american soldiers started supporting china and they were against america.

hence if you ask a person to commit for something small or if you ask someone to take small action then chances of making them commit something big or making them take big action will for sure increase

Eg:

example, An experiment happened where few people were asked to wear cancer awareness button for a week, now this action was very small and very harmless hence people said yes for wearing it after some time same people were asked to donate for same cause guess what those people not only agreed to give donation but they donate more than other groups reason for this result was that 1 week commitment of wearing that button and consistency made that cancer fighting awareness small part of their identity this result wouldn't be possible by just asking for help or for donation similarly even you can persuade someone by making them committed and consistent.

4) AUTHORITY

In an experiment nurses were asked to do things which were against hospital rules but still nurses did it without asking a single question and they were not even scared why? because the person who asked them to do it was a doctor, that person was a fake doctor, he was asked to become a doctor to proof this principle since childhood we refer to those people whom we consider as superior to us since childhood we are asked to listen to the authorities first listen to parents, teachers, government, police managers etc list goes on they have power to command us, like what we should do what we shouldn't do and we follow what they say, because we feel that if we don't obey what they command then something bad negative will happen.

Thinking this way is not always right 3 things which trigger this thing is:

1) Title: if a normal person tell us to do something, we won't listen to him but if a doctor says something then we will follow or if a phd, president or professor etc says then also will listen and follow.

2) clothes: We give more importance to people who wear uniforms or people who wear religious clothes and thats why we easily get manipulated by them

3) Trapping, these are some things which tell us about persons authority and about their level

such as badges, expensive suits, car etc.

All such things give us signal that we should obey them or not that's why you'll see that big companies in their ads shows fireman, doctor or police to increase chance of selling their product even you can use trapping title or authority in order to persuade people.

5) SOCIAL PROOF

A study has been done, where few people were asked to stare continuously at the top (6th) floor of a building   in order to see what happens because of that study what happens, when only one person was staring the 6th floor then almost 45 percent people stopped and started staring the same floor in order to see what exactly the matter is but 85 percent people stopped and started staring the 6th floor when 15 people were looking up at the 6th floor similar experiment was stopped in the middle because of lot of gathering of people was causing traffic jam.

Coping others is our human nature, especially when we are not sure about what exactly we supposed to do  and in critical tough situations we can follow anyone, if that person knows what he is doing

As per Alarming research, if any famous news paper used to print suicide story in their front page Then this thing used to increase the number of suicides in future in facts after a suicide news in a news paper, 58 unusual suicide cases were seen that too within a month again these suicides weren't just a coincidence but these suicides are known as Copy cat suicides several years back these kind of suicides has also happened in India when news channel started showing that due to depression many children are committing suicide after such news more children suicides started taking place.

On the other hand same principle was used in a positive way same principle was used on children so that they can overcome the fear of dogs in these experiment, children who were scared of dogs were asked to watch those children who were very friendly to dogs, they were asked to watch children who love to play with dogs daily for 20 minutes

as a result, just within 4 days 67 percent children fear towards dogs was vanished, fear was completely gone 67 percent children started playing with dogs that too happily

You must have notice, that when others laugh even we feel like laughing

well this is also a social trigger example you must have notice that in many comedy shows recorded laughter is played after any joke or else they keep judges who laugh a lot all these things are done to make us feel that jokes are funnier then they are

if i share business related example, then many company says that their product is largest selling and fastest growing product etc, they try to show as if almost everybody is buying their product they do it, because its a fact we do things that most people do,

So basically with all these examples do learn that make others believe that what you are asking them to do is done by almost everyone especially by the one whom they admire a lot by doing this chances of they doing what you want will for sure increase and improve.

6) CONCESSION

There was a cloth shop run by two brother, they used to use concession principle in order to sell their product example, whenever a new customer used to go to their shop, to ask the price for a dress then for this question first brother who used to stand far from the customer, used to reply high price like 42 dollar on that very moment second brother who used to stand near to the customer, used to pretend as if he heard $22

Hence instead of saying 42 dollar to the customer second brother used to say only 22 dollar many customer used to feel that by mistakenly he is saying 22 dollar, so

many customer immediately take that dress in 22 dollar before first brother come to know about his brother mistake, but actually that wasn't a mistake but a concession trick used by both brothers in order to sell their 22 dollar dress that too without bargaining.

Similarly, author was waiting on airport, then suddenly a child come to him and requested him to buy huge event tickets, he started convincing him that event is really awesome and he will love it but for that request author politely refused and said no i can't, after listening to No, that child again said it's ok sir No problem, would you like to buy a chocolate its just for 1 dollar for this request author didn't said anything and he just bought that chocolate the moment that kid left, author felt little strange, he started thinking like why i bought this chocolate i don't even like chocolates well the thing which clear this concept is known as Concession.

Which teaches us, if we ask for a big favour or if we put forward big request in front of someone and if opposite person refuse for a large request then if we put forward small request in front of the same person, then chances of that same person saying yes for small request increases chances of accepting the small request by the same person improves.

If i give a business example, suppose there's a customer who go a shop to buy a jeans worth rs 1000 but after entering the shop, instead of showing 1000 rs jeans that shopkeeper starts showing 10000, 8000 jeans he start showing expensive jeans to that person and at the end he shows 2 thousand rs jeans and tells you that this is the cheapest jeans with good quality so do buy this jeans you will not get it anywhere

so by this chances of that person increasing his budget will increase, and chances of him buying that jeans also if that person has capacity to increase his budget then he for sure take it because he will find 2 thousand very less in front of 10000 and 8000

Similarly if you want someone to listen to you then first put forward big request in front of the person about which you are aware that he will for sure refuse, then tell him to do something which you want him do put forward a request which is much smaller than the earlier one by doing this chances of him listening and accepting your request will for sure improve and one more thing whatever request you are putting forward it should be realistic and good it shouldn't be big stupid request.

7) RECIPROCITY

Reciprocity is the most powerful mechanism of our brain Which tells our brain triggers our brain to keep everything settle of even with others means if anyone does good for us, then even we should do something good in return and if someone does bad for us then even we do bad for that person in return

Example. At time of world war 1, a german soldier reached to no man's land it crossed more than limit in order to catch an enemy soldier, while he was walking he saw that enemy soldier sitting alone and having his food, the moment that man saw a German soldier this was a very kind gesture of that man, hence even that german soldier didn't fire at him and both soldiers went on their ways without fighting

Business example: you must have heard about Amway company the biggest reason behind Amway Success is the use of Reciprocity principle Amway people are not like Other salesman they never ask you to buy their product directly instead many a times they give free product samples to their potential customers they used to give free samples to potential and used to go without asking for money because of which whenever they used to come again at same place, people who already used their product free of cost, they feel like settling things hence chances of buying something

also increases.

In fact in many wine business it is seen that by doing free or low cost tasting, 93 percent chances of person buying that wine by paying addition 10 dollar increases in fact 92 percent chances of person buying that wine future also increases

Similarly it is seen in many industries that by giving free sample of their product

chances of people buying their product always increases similarly if you give a gift to a person in any festival then chances of that person giving gift to you in coming festival also increases

So to conclude this point if you want other person to do something for you, then it would be great if you do something good for that person, do something which make him feel good because that person will live under the pressure of settling things and that pressure will make him accept your request.

8) REASONING

Chances of accepting your request improves when that request has proper reasoning with it. An experiment was done by a Harvard professor where she requested in three different ways to people who were standing in front of the xerox machine and they were about to use that machine for their work, with that three different ways of request three different results came, first time when she went she requested like CAN I USE THIS XEROX MACHINE FIRST I AM IN HURRY For this request 90 percent people said yes, then when she went for the second time, she requested like: CAN I PLEASE USE THIS MACHINE FIRST? For this only 60 percent people agreed and third or last time when she went she requested like: CAN I PLEASE USE THIS MACHINE BECAUSE I NEED A XEROX Surprisingly again 90 percent people agreed

This experiment proofed that giving proper reason can increase chances of accepting the request.

I personally used this principle in my real life one day i went to doctors place, there were lot of people waiting before me so looking them i requested all to allow me to go first because i have exams and i need to prepare myself almost every person agreed, they hesitated but still they agreed and allowed me to go first very recently I went with my friend for shopping, the moment we reached the shop that shop was about to close, shutter was down lights were off, i told my friend to ask that shop's owner whether we can buy stuffs from there, my friend said forget it, it's closed we should move back to home but still i didn't gave up, i went and requested that shopkeeper to allow us to buy and guess what that shop keeper agreed i know this isn't the big deal, but still i am sharing because many people don't even try, they just give up they give up before trying, they just assume that people will not say yes they don't try since start they assume but reality can be different and you can see result only after trying

You should try should ask, because trying asking is one of the biggest life lesson just by asking trying you can get big positive results Hence don't assume just by thinking that opposite person will refuse go and try ask , give reasons, put forward your request use these triggers the more nicely you use these triggers the more nicely you will able to persuade and influence people.